It was a project-based lesson in entrepreneurship Kings School students took all the way to the bank.
The sixth through eighth grade students were responsible to create a company and a feasible product based on customer need, research, design, and market prototypes, advertise, production and sales.
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It was a project-based lesson in entrepreneurship Kings School students took all the way to the bank.
The sixth through eighth grade students were responsible to create a company and a feasible product based on customer need, research, design, and market prototypes, advertising, production and sales.
The “fruits” of their labor will offset the costs of their extended field trip in May, with stops at the Children’s Museum in Indianapolis, the Indianapolis Zoo, the Rock and Roll Hall of Fame in Cleveland, Ohio and the Warren Dunes in Sawyer, Michigan.
The entire process took four months, with the students meeting twice a week for 30 minutes. The task began with first determining what they enjoyed working on and brainstorming to create a list of possible products.
It also involved the creation of eight student-run companies with their own specific product line: CJAM, dog leashes; Trash to Treasure, hand-painted wooden quote blocks; BBMT Baits Inc., decorated spoon baits; The Bracelet Bunch, bracelets and keychains; The Story Tellers, original fictional story with bound book; Kings Wood Association, bean bag sets for bags games; Art Inc., original paintings featuring dogs; and Garden Inc., flower boxes with soil and seeds.
Mingus explained the students had to develop three prototypes with detailed drawings and/or items and present those to the fifth graders in an expo booth style; the fifth graders voted for the one product each of the companies should produce.
“Students researched and comparison shopped to develop material lists (supplies were donated by staff) and created the final products,” Mingus said. “The companies also created both print and electronic advertisements.”
The products were made available for sale during the winter concert. Total sales reached $434.