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What is Rochelle?

Posted: Monday, Jun 30th, 2014


“There is an issue about the perception of Rochelle and how people see us. If we don’t do something what will people say about Rochelle in 10 years?” Peggy Friday


ROCHELLE –– Seven entities are working together to brand Rochelle and give the city a future.

Rochelle City Council heard a presentation from Rochelle Area Chamber of Commerce director Peggy Friday on the current goals and future plan to help Rochelle have a successful future.

“There is an issue about the perception of Rochelle and how people see us,” Friday said. “If we don’t do something what will people say about Rochelle in 10 years?”

The group

City manager David Plyman went on to explain more about the group being formed.

“The City of Rochelle, Flagg-Rochelle Park District, Rochelle Township High School, Rochelle Community Consolidated District #231, Rochelle Community Hospital, The Greater Rochelle Economic Development Corporation and the Rochelle Area Chamber of Commerce have formed a Brand Development Committee to pursue the creation of a unique community brand. The common goal is to identify a brand identity that sets us apart and represents the varied economic sectors of our partners with variations for business, residential, and visitor recruitment,” Plyman said.



For the complete article see the 06-26-2014 issue.

Click here to purchase an electronic version of the 06-26-2014 paper.











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